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Reference · 6 Terms, Growing

Meta Ad Compliance Glossary

The enforcement terms Meta applies to your ads — that it never defines for you. Built from 119 Graph API fields, 6,000+ monitored ad accounts, and three years of proprietary enforcement data.

119Meta Graph API fields surfaced
Featured terms

The three terms that explain why your spend goes down without warning.

Quick Answer

Enforcement Behavior

Enforcement behavior is the gap between what Meta's policy says and what its enforcement system actually does. Two accounts running identical creative can face different outcomes — based on account history, vertical, and account-level signals Meta never publishes. Most unexplained rejections live in this gap.

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Quick Answer

Hidden API Data

When Meta rejects your ad, you see Policy Violation. Its enforcement system records something different — machine-readable violation codes and rejection rationale, stored in API fields (issues_info, ad_review_feedback) that Meta never renders in Ads Manager. ComplyAi queries 119 of these fields across 6 endpoint categories.

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Quick Answer

Compliance Signal

Most account restrictions don't arrive without warning signals. A compliance signal is any measurable indicator — ad activity, funding pressure, account trajectory — that predicts whether an account will face restriction or suspension. ComplyAi monitors 36 compliance signals across five scoring pillars, before Meta takes action.

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Keep exploring

Go from definitions to solutions

Recovery

Reinstatement playbooks

Step-by-step guides for suspended or restricted Meta ad accounts — mapped to the exact violation codes that triggered the flag.

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Compliance

Meta Ads Compliance by vertical

CBD, supplements, GLP-1, financial services, and gaming — the enforcement patterns Meta applies by vertical that it never documents.

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Solutions

How ComplyAi keeps ads running

Recovery, Protection, Growth — the three situations where enforcement intelligence turns into uninterrupted spend.

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From definition to detection

Definitions are useful.
Detection is the fix.

Connect your Meta account and we'll show you which of the signals defined here are already active — what's elevated, what's likely to trigger, and what's keeping your spend running.

ComplyAi Intelligence Graph·Q2 2026·6,000+ accounts·1.4M+ ads monitored·81.7% recovery rate