Meta enforces its advertising policies differently by vertical — and differently from what its written policies say. These guides cover the enforcement patterns that actually get accounts flagged in your space, built from 119 Graph API fields and 3+ years of enforcement data across 6,000+ monitored accounts.
CBD advertisers on Meta face enforcement under the PROHIBITED_CONTENT_HEALTH_BEAUTY category at approximately 4× the platform average. Compliant ads get flagged. Accounts get suspended without warning. The gap between Meta's written health and wellness policy and what its enforcement system actually flags in CBD accounts is the widest of any restricted vertical — and it shifts without announcement.
Read the CBD compliance guide →Weight loss and GLP-1/telemedicine is the most aggressively AI-reviewed vertical on Meta. Pharmaceutical advertising constraints, personal attributes violations, and enforcement wave activity can suspend entire account portfolios overnight — often without a single ad-level warning. The enforcement patterns that precede these wave events are detectable. Most advertisers in this vertical don't know what to look for.
Read the weight loss compliance guide →Supplement advertisers on Meta face enforcement across four overlapping trigger categories: efficacy claims, before-and-after imagery, personal attributes violations, and ingredient-level restrictions. The specific combinations that trigger rejections shift with Meta's enforcement waves — meaning creative that passed review last quarter may not pass today. What changed is rarely announced.
Read the supplements compliance guide →CBD advertisers on Meta face enforcement under the PROHIBITED_CONTENT_HEALTH_BEAUTY category at approximately 4× the platform average. Compliant ads get flagged. Accounts get suspended without warning. The gap between Meta's written health and wellness policy and what its enforcement system actually flags in CBD accounts is the widest of any restricted vertical — and it shifts without announcement.
Read the CBD compliance guide →Weight loss and GLP-1/telemedicine is the most aggressively AI-reviewed vertical on Meta. Pharmaceutical advertising constraints, personal attributes violations, and enforcement wave activity can suspend entire account portfolios overnight — often without a single ad-level warning. The enforcement patterns that precede these wave events are detectable. Most advertisers in this vertical don't know what to look for.
Read the weight loss compliance guide →Supplement advertisers on Meta face enforcement across four overlapping trigger categories: efficacy claims, before-and-after imagery, personal attributes violations, and ingredient-level restrictions. The specific combinations that trigger rejections shift with Meta's enforcement waves — meaning creative that passed review last quarter may not pass today. What changed is rarely announced.
Read the supplements compliance guide →Health claim violations, PROHIBITED_CONTENT_HEALTH_BEAUTY enforcement, and account suspensions even for fully compliant advertisers. The widest gap between written policy and actual enforcement of any restricted vertical.
CBD compliance guide →Supplements & NutraceuticalsEfficacy claims, before-and-after imagery rules, personal attributes violations, and ingredient-level enforcement — often in combination. Enforcement patterns shift with Meta's review waves.
Supplements compliance guide →Weight Loss & GLP-1 / TelemedicineThe most aggressively AI-reviewed vertical on Meta. Pharmaceutical advertising constraints, personal attributes violations, and enforcement waves that suspend entire portfolios overnight.
Weight loss compliance guide →Financial ServicesSpecial Ad Category requirements, credit and income claim enforcement, and interest rate restrictions. Misclassification is the leading cause of financial services account restrictions.
Financial services compliance guide →Gaming & Real-Money GamingGeo-specific regulatory requirements layered on Meta's global policies. Enforcement varies by jurisdiction — the same creative can run in one country and be suspended in another.
Gaming compliance guide →AlcoholAge-gating enforcement, content restrictions on the full ad-to-destination chain, and landing page compliance requirements that go beyond the ad creative itself.
Alcohol compliance guide →Adult & PharmaPlatform-wide content enforcement and pharmaceutical advertising constraints produce rejection and suspension rates significantly above the Meta average. Pattern detection across accounts is the primary signal.
Adult & pharma compliance guide →Already suspended, restricted, or rejected? Step-by-step recovery guides mapped to the exact violation codes that triggered the action — by vertical and situation.
Find your recovery guide →The enforcement terms Meta uses — enforcement behavior, hidden API data, compliance signals — defined from 119 Graph API fields and three years of enforcement data.
Browse the glossary →Continuous monitoring across 36 compliance signals in your specific vertical — so enforcement shifts get flagged before they reach your account.
See how it works →We analyze your Meta account's enforcement signals, surface the violation patterns active in your vertical, and show you exactly what's putting your spend at risk.